Improve your comms with customers
Why Content?
Communicating effectively with your audience is key to converting customers. Because people buy brands they understand, and content is the vehicle for building that trust.
On socials, in emails, and through your website, potential customers will click on the thing that solves their problems and makes life easier.
So, be the business ranking in search results, telling customers how you’re the solution to each question they ask, and every comparison to a competitor they’re going to make.
Why a Content Coach?
When businesses need to cut costs, marketing budget is often the first thing to go. This can end conversations with people that were moving along your sales funnel, preparing to make a purchase.
In the absence of a marketing agency, you’ll need to create content yourself that convinces customers to take the next step if you don’t want to miss out on sales.
Don’t be daunted. A content coach can teach you how to plan and generate content that connects with your audience.
Why Lens & Pen Projects?
I’ll show you tips, tools and techniques to streamline the time it takes to make your brand visible. As a copywriter, TV producer, and content strategist, I can help you with:
A distinct voice for your brand
Questions and answers that dispel barriers to sales
Highlighting your point of difference so you stand out from competitors
Lead magnets to direct traffic to your website and capture customer data
Development of a content plan that includes topical and evergreen content
Writing your own copy for email marketing, socials, and web
Identifying content that can be reworked and repurposed
How to use Chat GTP and AI while still retaining an authentic voice
A whole suite of video production and on-camera skills!
Both detailed and strategic, I help clients distil their purpose and point of view, then convey that through words and pictures. As an experienced Writer, Producer, Production Manager, Content Strategist and Broadcast Operations Specialist, I combine an understanding of what an audience wants to hear, what businesses need to say, and how to find the sweet spot between them.
Why You’re Here…
Copywriting
Need to focus on other aspects of your business?
Outsource your content creation needs. I can write the right words, supported by keyword research and SEO, to convey the information you need to get across while also conferring your brand with a distinctive personality that potential customers can recognise, helping to drive traffic to your website.
Video Production
Want video content but not sure where to start?
Video content can bring you more customers because it’s quicker and easier to digest than written content. Having it as part of your marketing mix is vital. I have technical and creative expertise to teach you everything from ideation to aspect ratio. In addition to scripting, filming, editing and uploading your content, I can also give you pointers on your on-screen presentation.
Content Consultancy
Not sure what content you have or need?
I can audit your content, identify gaps in your plans to target customers, make recommendations to improve and repurpose your comms, and guide you on how to produce content. Learn how to plan, create and publish content across platforms as part of an overall strategy that promotes the selling points of your business.
Broadcast Operations
Got a doco, drama, or broadcast event?
Agencies, production companies and networks engage me as an end-to-end producer and production manager, overseeing AV projects from budget and creative concept through to shoot coordination and post production. I also work with host broadcast teams on planning, production and broadcast operations for international and national events, including negotiating with rights holders and organising committees.
Why Clients Come Back…